Fri Feb 3, 2017 | | Trademarks

Why it’s the Super Bowl® for some and “The Big Game” for others


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As America prepares for that annual tradition of watching the best-of-the-best go to battle on the first Sunday evening in February, if you have ever wondered why certain retailers, restaurants and others “cryptically” refer to the Super Bowl® as “The Big Game”, wonder no longer.

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